What To Expect When You Sign Up
Powerful Partnership
Briggs & Stratton sets the standard in product and partnership, ensuring you are able to provide reliable backup power to your customers regardless of the weather or grid stability.
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Your Territory Sales Manager will contact you and give you an application to submit.
Partner with Briggs & Stratton Today
Engineered and Assembled in the USA1
We take great pride in engineering and assembling our standby generators right here in the USA. Our reputation is build on our products' superior engineering and exceptional quality.
Why Become a Briggs & Stratton Generator Dealer?
Exclusive Leads & Marketing Support
Briggs & Stratton invests in cutting-edge consumer lead generation campaigns and delivers those pre-qualified leads to you. Unlike our competitors, we send exclusive leads to you so you are not competing with other dealers in your area. We also work with you to optimize your local social media, search and traditional marketing.
Superior Products
The most powerful line of home standby generators on the market1, highest power on both natural gas and liquid propane and the widest range of footprint options all powered by Vanguard® commercial-grade engines.
Robust Parts, Service and Support
The industry's most comprehensive warranty2 covers you and your customers fully for the duration of the warranty term, including parts labor and travel. Easy access to the generator parts you need to perform service work via our vast part distribution network.
"I made the switch to a Briggs & Stratton dealer 12-15 years ago and I have never been happier. As soon as I made the switch, I realized how high the quality is on Briggs & Stratton units. I will install all brands of generators but rarely do I have to go back to work on a Briggs & Stratton unit"
- Barry D., Briggs & Stratton Dealer
Tiered Pricing and Volume Rebates
Becoming more attractive as you grow your business and generator order volumes with Briggs & Stratton.
Extensive Investment in Training
Both in-person and virtually via Briggs & Stratton's Power Academy. We provide comprehensive training on products, how to sell generators and how to service, to ensure you have the resources to help you confidently guide customers to a backup generator that's a perfect fit for their needs, then provide expert service.
Powerful and reliable PowerProtectTM Standby Generators deliver dependable power and are backed by the industry's longest and most comprehensive warranty.
Our proprietary NGMaxTM technology provides the most power on natural gas fuel.
Available in 13kW1, 18kW1, 22kW1 and 26kW1.
Innovative Technologies
From powerful and reliable home standby generators to our innovative battery storage solutions, our dealers have access to a unique set of residential energy solutions not available anywhere else.;;;
Financing to Close the Sale
Synchrony financing available to you to offer to your customers to increase sales. Floorplan financing available.
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Join Us in Providing Energy Freedom
Our reputation is built on our products' superior engineering and quality, backed by the industry's best warranty, but our dealers are our greatest asset. with our low Territory Manager-to-Dealer ratio, you'll enjoy unmatched support with - qualified leads, dealer-focused programs, training and sales tools that make it easy for you to sell and service Briggs & Stratton backup generators. Join us in innovating energy independence and ensuring peace of mind for home and business owners across the country.
Only Briggs & Stratton provides maximum power with NGMax!
When choosing a standby generator, check the specifications closely. Only Briggs & Stratton PowerProtect generators feature NGMax™ technology, delivering up to 13% more power on natural gas than the competition. For homes with natural gas, Briggs & Stratton is the ideal choice.
1 This generator is rated in accordance with UL (Underwriters Laboratories) 2200 (stationary engine generator assemblies) and CSA (Canadian Standards Association) standard C22.2 No.100-14 (motors and generators).
2 See energy.briggsandstratton.com for complete warranty details
3 Engineered and assembled in the USA of domestic and foreign components.
